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Desperately seeking aspirationals

October 25th, 2002

Arthur Rorris of the the South Coast Labour Council has a very good analysis of the Cunningham by-election result, including an effective critique of the idea that Labor should be going after ‘aspirational’ voters. Having followed the entire debate on this, I conclude that “aspirational” refers to someone whose parents voted Labor, but whose economic situation and political views make them natural Liberal supporters, a description which applies to most of the leading members of the NSW Right.

The idea that former Labor heartland in the Western suburbs is full of these aspirationals is one of those factoids that takes a bit of work to refute. I have a go here, pointing out that lots of the Western suburbs are very like Pauline Hanson country in statistical terms.

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