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April 20th, 2004

While on my way to the airport, I saw an ad for Wild Turkey bourbon, which said “Anything less is a waste of good ice”. I had that uneasy feeling that something was wrong, but I couldn’t quite say what. Then it struck me that the claim was logically equivalent to “Any worse, and it would be undrinkable”.

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  1. April 20th, 2004 at 16:21 | #1

    The old too many negatives problem. Reminds me of the famous (and I’m assured not apocrphyal) sign “No head injury is too trivial to ignore” sign.

  2. Mark
    April 20th, 2004 at 17:05 | #2

    Have you ever tried Wild Turkey? Wild Turkey is to bourbon what Los Angeles is to a great place to live.

  3. Rex
    April 20th, 2004 at 18:03 | #3

    I think this is a more accurate translation:

    “Wild Turkey – Just marginally better than frozen water!”

  4. James Farrell
    April 20th, 2004 at 23:17 | #4

    We love to disparage Americans for lacking a sense of irony, but I fear the boot may be on the other foot in this case. I could be wrong.

  5. April 21st, 2004 at 12:10 | #5

    While an undergraduate (at UQ, in fact) I checked out the thesis section of the library, and came upon the gem of an acknowledgement “It would be impossible to underestimate the help my thesis advisor has given me.” Sadly, I no longer recall the thesis.

  6. April 21st, 2004 at 23:52 | #6

    i think the thesis acknowledgement may be literal…

  7. Norman
    April 22nd, 2004 at 02:07 | #7

    If only there was as much concern about the quality of English now found among “university” students, and sometimes staff?

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