Winning the unwinnable?
I was reading a fairly sensible analysis of the UK election in The Economist when I came across this
There are echoes in this of a campaign involving Lynton Crosby, Mr Howard’s chief strategist, in Australia in 1996. It looked as though the Labor prime minister, Paul Keating, could not lose the electionâ€”until his opponent, John Howard, suggested that the electorate use its voice to â€œsend a messageâ€? to Mr Keating. The tactic worked, and John Howard won a surprise victory.
As i recall it, the only person at all surprised by the election outcome was Paul Keating. And the only catchphrase i can remember from the campaign was “relaxed and comfortable”.