Cold Duck Redux
Riffing off a comment from Mark Bahnisch, Andrew Norton has a nice post on Latte Leftism/Libertarianism. This gives me the chance to reprise this old post from 2003 (Over the fold). There were some good comments, now lost forever.
The war has fogged my vision to the extent that I missed an important post on the central focus of civilisation, namely coffee. Gummo Trotsky selects “Latte” for his word of the day and writes
I think we can forego the Macquarie Dictionary link on this one – we all know what latte is. It’s what the out of touch inner city elites drink to wash down their lunch-time foccaccias or croques-monsieur while their less pretentious suburban cousins are happy to settle for a cappucino and a toasted sanger.
If this item from yesterday’s Age is any indication, there’s a lot of people in the out-of-touch inner city elite. And the numbers are growing. According to a survey by BIS Shrapnel, latte consumption grew by 50% over two years with 225 million dollars worth of lattes sold last year. Assuming that the retail price of a cafe latte is $2.50, that’s a total of 90 million cafe lattes.
Gummo follows up with some extrapolations suggesting that in a few years, latte drinkers will be in the majority.
I would view this prospect with horror, but I think it will not come to pass. Latte is the Cold Duck of the 21st century, and like Cold Duck will be shaken off with a shudder as people realise what real coffee is about.