Home > Books and culture > Draft review of Unspeak

Draft review of Unspeak

August 24th, 2006

My draft review of Steven Poole’s Unspeak is over the fold. Comments much appreciated.

The seemingly magical power of words is one of the first and greatest discoveries made by any human being. The ability to ask for something by name gives us, as infants and as adults, a massive increase in our power to control the world around us by influencing the actions of others. It is scarcely surprising then, that magical thinking, both ancient and modern, is centred largely on words and names – to know the true name of something is to control its essence.

On the other hand, most of us rapidly learn the limits and dangers of language. ‘Actions speak louder than words‘, ‘Fine words butter no parsnips’ and other proverbs express the disillusionment that comes with the discovery that words don’t always mean what they seem to. But, of course, this discovery can only be expressed using more words, so their power can never be fully dispelled

Steven Poole begins his book Unspeak by quoting Confucius who, when asked what he would do if he became ruler said he would ‘rectify the names of things’. Confucius saw getting language right as the key to clear and reasonable thinking.

Poole shares the Confucian view, coining the term Unspeak, with its deliberate Orwellian resonance, to refer to language that incorporates unspoken assumptions. More neutrally, Unspeak is often referred to in discussions of logic as ‘persuasive definition’ and in social psychology as ‘framing’. Contemporary examples of Unspeak abound, and language is in need of rectification.

Unlike many writers in this genre, however, Poole does not suggest that language has deteriorated from a Golden Age of honesty and clarity. Unspeak has been with us since language began, and the most we can do is struggle to understand and expose it, a task that can never be fully realised.

Is this struggle necessary? Optimists might argue that euphemisms never succeed for long in concealing the underlying reality, and that the power of language to mislead is exaggerated by professional wordspinners. This viewpoint seems excessively sanguine. Phrases like ‘people’s republic’ or ‘free enterprise’ may lose their persuasive power in the long run, in the same way as overused metaphors eventually die, but, as Keynes observed, ‘in the long run we are all dead’.

A critique more suited to our postmodern times is that the whole idea of trying to tease out unspoken assumptions from our language is untenable, relying as it does on the notion that there exists an objective reality that we can apprehend independently of language. At least since the formulation of the Sapir–Whorf hypothesis in linguistics, it has been widely claimed that we can understand the world only through language, and that different languages (or different discourses within a language) give rise to different, incommensurable world views.

This kind of thinking is implicit in George Lakoff’s arguments about framing, which have become very popular among liberals and progressives (terms which contain a fair bit of Unspeak themselves) in the United States. Lakoff attributes the success of the Republican party to its success in controlling the language of political, thereby framing the debate in a way that favors their preferred positions. He gives the example of ‘tax relief’, which Poole also discusses. Since ‘relief’ is good, ‘tax relief’ must appear as the removal of a burden, even if the end result is to place greater burdens on those who depend on tax-funded support to get by.

Unlike, Poole, however, Lakoff says ‘If you have been framed, the only response is to reframe. But you can’t do it in a sound bite unless an appropriate progressive language has been built up in advance.’

This argument is superficially appealing, but the proposed strategy is both wrong and futile. The wrongness of the claim that there is no response but reframing is central to Poole’s argument, and his book embodies the alternative denied by Lakoff.

The futility of reframing, as a political strategy for the US left, is even clearer. This is a game the Republicans are always going to win. They have more money, more resources and more professional spin doctors. In addition, they have at least a decade’s headstart. Not only the leaders but the Republican rank-and-file have learned to speak and think in soundbites, and change them in unison (consider all the versions of social security privatisation/choice/private accounts/personal accounts and so on).

Perhaps the most striking evidence of all this is that the favourite sound bites for critics of the Bush Administration, such as ‘Reality-based community’, ‘Coalition of the shrilling’ and ‘Fair and balanced’ have been appropriated from Republicans. The only recent example of the opposite process is ‘Vast right-wing conspiracy’ which was an off-the-cuff remark rather than a considered soundbite.

Now, on to some examples of Unspeak. Some of them are obviously dishonest euphemisms, like the US military’s description of beating someone to death as ‘repetitive administration of legitimate force’. Poole’s critique is effective, and he finds some new and startling examples of the genre. For example, the idea of the ‘surgical striking’ has been extended to the military use of the medical term ‘debriding …’, which literally means the removal of diseased or necrotic tissue, to refer to the process of killing the guerillas of Fallujah, along with anyone else unfortunate enough to be in the surgically-defined blast radius.

Given the nature of war, the use of euphemisms designed to disguise its horros is inevitable. But awareness of these euphemisms is widespread, and critics inevitably cover relatively familiar ground.

Poole’s most striking contributions relate to words that most of us use positively, without any careful consideration of their meaning, such as ‘community’ and ‘reform’. No-one could be opposed to say, ‘reforms promoting community-based care’. But this phrase could be, and has been, used to describe policies of dumping mentally ill patients on to the street without any adequate means of support.

As Poole observes, the word ‘community’ summons up an image of ‘an idealised country village of a few hundred inhabitants at most … a place where, as in the TV series Cheers everybody knows your name’. In reality, few people today are members of a community in this sense, and the implied picture is no more representative of a real village than Cheers is of a real bar.

There’s an interesting contrast here with ‘society’ which has much the same referent as ‘the community’, but lacks many of the feelgood connotations. It’s a cliché to say that ‘society is to blame’ for this or that, but it would seem incongruous to say ‘the community is to blame’.

The other characteristic feature of the term ‘community’ is its use in various forms of identity and interest group politics. Thus, it is commonplace to refer to the Greek community, the gay community, the business community and so on. In some cases, this usage conveys an unspoken essentialist claim, that, a person is defined by their membership of the particular community in question. But few of us are willing to accept this claim, as applied to ourselves. As Poole observes, to the extent that we are members of any community in this sense, we are members of many, reflecting social class, occupation, ethnicity, religion, gender and many other things.

In practice, therefore, use of the term ‘community’ is more commonly associated with a type of politics in which groups and leaders claiming to represent particular communities play a major role. The unspoken assumption is that a person’s political concerns can be partitioned into sets of issues based on membership of particular groups, and mediated through the (largely self-appointed) leaders of those groups. Most commonly, when the term ‘community’ is used group membership is ascribed, rather being than the result of a conscious decision to join an organisation, such as a union or association. This approach to politics has benefits as well as costs, but it should not be smuggled into debate through the use of terms like ‘community’.

As an example of Unspeak, ‘reform’ is even more striking. ‘ The word has always embodied an unspoken theory of history, which explains why it is almost invariably taken to imply change for the better.

Its orginal meaning, still alive in references to the Reformation was to restore something to its original form. Luther and other reformers saw themselves as sweeping away centuries of abuses to restore, as far as possible, the primitive purity of the church. In this sense, the term ‘reform’ fits naturally with the view of history derived from Plato and from the Christian doctrine of the Fall, as one of decline from an ideal state. The reformer may partially restore the ideal, undoing some of the damage of time, but can never improve on it. Theories of history as decline were dominant until the 18th century. Swift’s Battle of the Books marked their end, though with his characteristic pessimism, Swift gave the palm to the Ancients over the Moderns.

From the Enlightenment onwards, ‘reform’ underwent something of a reversal, since it now typically implied forming something new. But since the associated worldview was now one of progress, the assumption remained that reform entailed change for the better. The term was typically used to describe policies favored by the moderate left, in opposition to advocates of revolutionary change on one side and of conservatism and reaction on the other. Although the details changed, the general direction of policy implied by the term was unambigous, implying a greater role for the state and a more egalitarian distribution of power and income.

Since the late 20th century, however, progressive theories of history have come to seem less possible. The seemingly inevitable movement towards greater power for workers and the replacement of capitalism by some form of socialism came to a halt in the 1970s, and went into reverse under governments like those of Thatcher in the United Kingdom and Reagan in the United States.

This pattern obviously creates a problem for the term ‘reform’, since most of the policies now being advocated under that banner, such as ‘industrial relations reform’ or ‘microeconomic reform’ consist, in large measure, of the reversal of previous reforms. This creates an obvious problem for anyone who wishes to refer to these policies without accepting the implicit assumption that they are beneficial.

A variety of devices, such as the use of scare quotes and phrases like “so-called reform� are available. The Internet allows the option of hyperlinking the word to a lengthy gloss pointing out the unspoken assumptions. None of these is satisfactory, leaving the options of avoiding the term altogether or hoping that repeated exposure to unpleasant instances of reform will eventually erode its favorable connotations. Until then, as Poole observes,‘the very word argues efficiently in favour of itself, in paradigmatic Unspeak fashion.

There’s plenty more, as the chapter titles indicate: Nature, Tragedy, Operations, Terror, Abuse, Freedom and Extremism are all familiar terms laden with unspoken assumptions. Even if we can never escape entirely from the conceptual frames attached to words, it is better to struggle to understand and clarify our language than to give up the fight and join the creators of Unspeak.

Categories: Books and culture Tags:
  1. Jill Rush
    August 24th, 2006 at 21:14 | #1

    Language is now less precise and meaningful as a result of the right wing redefinitions and a mass culture which limits words and meaning than it was 100 years ago. Terms used in the refugee debate for instance became an unthinking mantra. “Children overboard” and “illegals” gained a life of their own with negative connotations which attached itself to the notion of evil and terrorism. Abuse 50 years ago was far less sophisticated – eg Huns, Poms, oversexed and over here etc

    Language is evolving and the term “reform fatigue” shows that reform itself is not necessarily seen as a good as it was in the past. The culture wars and history wars have been joined by education wars and other idea wars promoted through the many hard right wing media outlets. The hard right has asserted itself in ways which are disturbing for our notion of community as the gains made of tolerance and willingness to accept difference are challenged.

    Lakoff’s notion of the paternalistic vs the egalitarian model of society explains how we are pulled in different directions. He does not suggest that reframing is everything but that unless a person understands the commonality of views and values in society that divisions occur which lead to paternalism. It is interesting to see that politicians such as Abbott have recentlypromoted paternalism in Aboriginal affairs as the answer to the problems exposed by the media despite the many notable failures of this policy in the past.

    As most people do not consider language in any depth it is important to choose words for the maximum meaning. After all the money is with those who prefer paternalism and patronage. Workchoices after all is no accident even if it is Worst Choices for most.

  2. August 25th, 2006 at 09:52 | #2

    Nice review.
    I saw Poole speak at the sydney writers festival and thought he was very good. Certainly I hadn’t considered some of his examples like say “Friends of the Earth” makes anyone who’s against its policies an enemy of the earth.

    By the way I think you mean “horrors” in the below sentence

    “Given the nature of war, the use of euphemisms designed to disguise its horros is inevitable”

  3. Scott
    August 27th, 2006 at 00:06 | #3

    Outside of the media (where things actually matter) I really don’t see Unspeak as an issue, so I wouln’t be too worried about real people “giving up the fight and joining the creators of Unspeak.”

    Far more concerning here is the phenomenon of Notspeak, but I suppose that’s for another book.

    Oh, and another typo: “Its orginal meaning, still alive in references to the Reformation was to restore something to its original form…”

  4. Rob Swalling
    August 27th, 2006 at 09:27 | #4

    Politics has a lot to answer for, after taking the time to watch question time in the senate, “uspeak” is the doctrine not the exception, it should be called “ratty dream time” from Spike Milligan’s cartoon. Stage managed television is manipulated to allow people to use vision and body language so as to negate their spoken words entirely.

    Eve Kosofsky described the “christmas tree effect” where all the institutions are speaking the same language to promote predictable associations. With the public service contracted and fearful of their jobs the effect is inevitable.

    It annoys me that we should respond rationally to this obvious stage managed duping of the masses. We have to strip away more than the language to address the issue, honesty doesn’t mean anything anymore and central governments are irrelevant to those they are supposed to serve.

    I support your position entirely, but I think to get a result we need to have performance based contracts for politicians based on the treatment of unemeployed and single parents. If they dont answer the question in question time, stop their pay for eight weeks. If the media is untruthful, lock up the CEO, they are paid hansomely to get things right. Elitism has developed new rules since the seventies, we should start there.

  5. melanie
    September 3rd, 2006 at 16:09 | #5

    Some of the most egregious examples of Unspeak around today are the ‘international community’ (which means any country that’s on our side), the ‘United Nations’ (which means the Security Council) and the ‘Peace Process’ (which means whatever Israel wants to do).

    I’m interested to know whether Poole refers to Chomsky much. His American Power and the New Mandarins back in 1969 was similarly insightful for an earlier era. Obviously I don’t agree with Rob Swalling that the rules have changed since the 1970s!

  6. James Farrell
    September 6th, 2006 at 16:36 | #6

    Good review indeed, John. I wonder if your dichotomy between old and new senses of reform is a bit strong. Any teleological theory posits a move toward some kind of blueprint, in which social arrangements are a good match with some ideal of humanity, whether it’s a scientific notion of human nature or a theological notion of communion with God. Whether, and to what degree, it actually existed in the past, may not be so important. In Luther’s vision, which I know little about, maybe it did. Adam Smith’s sytem of natural liberty never existed in the past, but you could infer its characteristics by observation of individual humans, and chart our progress toward it. Marx falls somewhere in the middle: primitive communism was in accord with human nature, but only in mature communisim could humans free themselves from material privation, so a long detour through alienated means of production was necessary.

Comments are closed.