After spending months warning us of terrorists, rioters, and (most fearsome of all) thousands of political minders roaming the streets of the Brisbane CBD, warning us to reconsider our need to travel and giving us a long weekend, Brisbane Lord Mayor Graham Quirk is upset with us for taking off to the beach or staying home and waiting the whole thing out. He has been roundly mocked. It’s now clear enough that, except for high-end hotels and restaurants, G20 is going to be an economic disaster for Brisbane.
There is a broader lesson here. Paying substantial amounts to attract an event where the audience is mostly going to regard the venue as interchangeable with lots of others (car races being a prime example) is almost never going to be a sensible economic policy. The inflow of event visitors will mostly be offset by the deterrence of other potential visitors and by an exodus of locals. And the idea that events like this “put Brisbane on the map” is silly.
We won’t be lining up for another international summit any time soon, but the Commonwealth Games will be in the Gold Coast in 2018. I’m confident that an analysis after the fact will reveal very little to show for the $2 billion we are spending on them.
I’ll qualify the above by saying that it’s a different story with mass participation events. Noosa Triathlon for example, attracted 14 000 participants and 50 000 spectators (mostly family members, I think). The local tourism council tipped in $250k. Assuming a similar amount from Tourism Queensland, that’s a subsidy of $10/head. The event could probably have gone ahead without any subsidy: the main contribution for this kind of event is organizing road closures and crowd safety.