With yet another publicly-funded round of Liberal Party advertising looming, this time on climate change, I’ve been thinking about how other parties ought to respond to this. One way is to point out what the money could have bought instead. With 150 electorates, each $1.5 million spent on advertising is $10 000 per electorate. So, the $60 million or so spent advertising WorkChoices (or whatever it’s going to be called now) amounts to about $400 000 per electorate, enough to employ 8-10 primary school teachers or police officers. I’m sure there are plenty of particular local projects that could be pointed out as foregone opportunities. For example, the money to be spent justifying the government’s inaction on climate change could have paid for thousands of tree plantings in every electorate.