50 per cent increase in US business honesty

The number of major US corporations reporting their profits honestly has jumped from two to three with the news that Coke is to Report Stock Options as an Expense. The others, for those interested, are Boeing and Winn-Dixie.
Meanwhile, other US corporations are learning a lesson long familiar to Soviet planners. If you give people a strong enough incentive to meet a target, they’ll move the target if they have to. One of many examples is the idea of Linking Executive Pay to Sales