It had to happen. An ex-dotcommer, the former editor of recently-folded dotcom hypemag Red Herring, has decided the time is ripe to make money out of blogging.. His site, called AlwaysOn, is pretty much what you’d expect to have seen if blogs had been around in 1998 and someone trolling for $20 million to produce a slick commercial version had produced a ‘proof of concept’. I can’t believe that there’s anyone left out there in VC-land stupid enough to throw $20 million at a blog, but if there is, I want to be first in line.