Talking in terms of generations (Baby Boomers, X, Y and so forth) is so intellectually lazy that it seems to give practitioners a license to turn their brains off, and speak almost entirely at random. Still, even at its worst, there has normally been some sort of attempt to keep the dates straight. But how about this piece from Bernard Salt of KPMG? Focusing on Generation Y, born over the 15 years to 1991, Salt says Generation Y is too hip for the Boomer humor of “Hey Hey, it’s Saturday” and goes on to observe “Generation Y humour is best encapsulated in Seinfeld.”
So Generation Y is “encapsulated” by a show about neurotic, self-absorbed boomers that started its run when they were still being born (1989), and showed its last episode at at time (1998) when lots of them were more interested in collecting Pokemon cards than in watching sitcoms.
I don’t know why Salt is bothering with poor old Ozzie Ostrich. On this dating system, he could identify the boomers with Bob Hope and Bing Crosby, or for that matter with Lily Langtry and Lola Montez. Will no-one ever call a halt to this nonsense?
fn1.Seinfeld was born in 1954, three years after Daryl Somers