.!.
Working in a Faculty of Business and Economics, I get exposed to lots of business magazines I wouldn’t read otherwise. I saw one today with a cover which urged me to “empassion my sales!”.
Being a prosaic economist, I would have thought that, as long as a business can embiggen its sales and profit margins, empassionment is beside the point.
I was going to add something about ‘crapulence’ (to wallow in one’s own), but a number of online dictionaries tell me this is actually a word?
John as anyone from Sex Ed could tell you, empassionment often leads to embiggenment.
Ostrobogulous.
All too sesquipedalian for me.
Talking of businesses embiggening their sales…
Yep, and now that unfettered capitalism has biggered everything we find it has buggered everything too.
How fortunate that English is such a malleable language and new words can be found to replace all of those which are of no use any more. Vale Snollygoster.
You statisticians certainly come out with some doozies. Here’s a comment from the “Books that make you dumb” thread at Crooked Timber:
Bad, bad, bad, poorly designed, unscientific study with so much multicollinearity, heteroskedesticity, and ommited vars to make a grown man weep.
Criminy.
While we may legitimately laugh at neologisms, we should weep for the useful words misused into mere synonyms: disinterested/uninterested; militate/mitigate; regretful/regrettable to name but a few. Neologisms are largely cosmetic and may be inspired: ignorant misuse is sad and chronic.