Working in a Faculty of Business and Economics, I get exposed to lots of business magazines I wouldn’t read otherwise. I saw one today with a cover which urged me to “empassion my sales!”.

Being a prosaic economist, I would have thought that, as long as a business can embiggen its sales and profit margins, empassionment is beside the point.

9 thoughts on “Cromulent

  1. I was going to add something about ‘crapulence’ (to wallow in one’s own), but a number of online dictionaries tell me this is actually a word?

  2. Talking of businesses embiggening their sales…

    I meant no harm. I most truly did not.
    But I had to grow bigger. So bigger I got.
    I biggered my factory. I biggered my roads.
    I biggered my wagons. I biggered the loads
    of the Thneeds I shipped out. I was shipping them forth
    to the South! To the East! To the West! To the North!
    I went right on biggering…selling more Thneeds.
    And I biggered my money, which everyone needs

  3. Yep, and now that unfettered capitalism has biggered everything we find it has buggered everything too.

  4. How fortunate that English is such a malleable language and new words can be found to replace all of those which are of no use any more. Vale Snollygoster.

  5. You statisticians certainly come out with some doozies. Here’s a comment from the “Books that make you dumb” thread at Crooked Timber:
    Bad, bad, bad, poorly designed, unscientific study with so much multicollinearity, heteroskedesticity, and ommited vars to make a grown man weep.


  6. While we may legitimately laugh at neologisms, we should weep for the useful words misused into mere synonyms: disinterested/uninterested; militate/mitigate; regretful/regrettable to name but a few. Neologisms are largely cosmetic and may be inspired: ignorant misuse is sad and chronic.

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