In case any readers are medical practitioners, I’d like to alert them to this startling story. Apparently Merck and Elsevier have produced something called the Australasian Journal of Bone and Joint Medicine which looks like a peer-reviewed journal but is actually a marketing exercise for Merck. If you receive any marketing material citing this “journal” you should consign it to the circular file, and consider whether it is sensible to prescribe medicines that need such snake-oil tactics in their marketing.
This is utterly inexcusable, and no-one involved can retain any credibility in either academic or medical terms. Following on from the arms fair fiasco
a while back, this exercise is forcing me to consider, again whether publishing in Elsevier journals can be justified.