The first half of the 2019 election campaign was the worst I’ve ever seen, especially relative to the possibility for real debate. Both sides ran continuous attack ads focusing on the opposing leader, playing into the gladiatorial model favoured by the Press Gallery. Labor, in particular, seemed to have forgotten it had any policy offer.
Since Labor’s policy launch, things seem to have improved substantially. The fact that the launch took place at all, rather than being reduced to an end-of-campaign formality (timed to keep public funding flowing as long as possible) was a positive.
After the launch took place, Labor started running two new ads (at least those are the ones I saw), one continuing the attack on Morrison, but the other pushing positive policies and featuring a lot of leading frontbenchers rather than a single leader.
Obviously, the use of a “team” approach, was to some extent a forced move, given Shorten’s lack of popularity, and the switched in message seemed a bit artificial, but it was still an improvement. And, from what I can see, Shorten is doing a lot better in the media now that he is arguing a positive case rather than merely responding to LNP attacks.
The opinion polls have barely moved through the campaign and, taken together, suggest that it will be very hard for the LNP to win a majority, or even a plurality (more than Labor, but not a majority), of seats. The likely outcomes are a narrow Labor majority or a Labor plurality. Given the likely make-up of the crossbench, a plurlaity would almost certainly imply a Labor minority government.
Either outcome would be a good one, particularly in relation to climate policy. As regards Labor’s tax policies, if they can negotiate their way through the Senate, they should be able to do the same with the Reps.