Anyone who’s spent time in the blogosphere has seen it happen, and most of us have been on the wrong side of it once or twice. A blogger or commenter says something silly, gets called on it and doubles down. Before long, they are engaged in meta-disputes about who said what about whom. As the flame war escalates, all sense of proportion is lost, and innocent remarks produce threats of litigation. Somewhere along the way, Godwin’s Law comes into play. If the process runs its full course, the blog in question is taken down (but of course the Internet never forgets), or the commenter identity is abandoned, leading to suspicions of sockpuppetry when someone with similar style and opinions turns up.
Of course, most of us stop before it gets that far. The wisest and most gracious recognise error, thank those who set them straight and may even emerge with an enhanced reputation. Those of us not quite as sensible stump off in a huff before making complete fools of ourselves.
But some go all the way. That’s sad for a blogger, but disastrous in the case of a national newspaper.