Video autoplay, regularly described as one of the most hated features of the Internet, seems to be becoming more common. It’s unsurprising that sites should autoplay ads: that’s how they earn the money they need to serve. But news sites seem to have started autoplaying videos of inane commentary on the stories that they publish. Typically, they take a while to load, so I am usually halfway down the page when the computer starts blaring TV commentary.
Question: Why do news sites do this ? Surely it will just drive readers away, while people who want video will presumably go to sites that provide nothing else.
Answer: For the moment, at least I don’t care, since I have found a way to block them. At least for the moment, and at least for Flash, it seems to be working.