I’ve always thought that an economist is someone who understands opportunity cost. If there is one thing a first-year undergraduate economics course should teach, it’s an understanding of this concept. So it’s alarming to discover that most members of a sample drawn from participants in the profession’s most important conference are not, at least by my definition, economists.
Via Harry Clarke, I found this paper by Ferraro and Taylor (guest registration or subscription required). Ferraro and Taylor presented their volunteer subjects with this question.
Please circle the best answer to the following question:
‘You won a free ticket to see an Eric Clapton concert (which has no resale value). Bob Dylan is performing on the same night and is your next-best alternative. Tickets to see Dylan cost $40. On any given day, you would be willing to pay up to $50 to see Dylan. Assume there are no other costs of seeing either performer. Based on this information, what is the opportunity cost of seeing Eric Clapton?
(a) $0
(b) $10
(c) $40
(d) $50.
Take some time to think before looking over the fold
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