It’s well-known that news tends to be framed in terms of pre-existing beliefs and prejudices. If there’s a general assumption that a public figure or a group of people has particular characteristics, stories will be framed in that way, and stories that don’t fit the frame may not get a run.
The coverage of the dispute between Howard and Latham over amendments to the FTA legislation illustrates this. When Labor Senators announced that the FTA would be supported, subject to some amendments, everyone treated this as the kind of minor facesaving that is usual when one side in a dispute backs down.
But as soon as Howard rejected the amendment on the PBS, the tone of media coverage changed completely. Howard is supposed to be canny and cautious, and Latham to be a wild man, liable to break out at any moment. So we get this kind of thing from Michelle Grattan.
It was typically Latham. Just when at last Labor’s course on the Australia-US free trade agreement looked relatively simple – the Opposition would agree to it after voting down the Left – the leader added a new, personal twist.
Grattan patches the holes in her argument by asserting that
The favoured game plan seemed to be that if these were resisted, they wouldn’t be pushed to the point of jeopardising the agreement.
but I saw no evidence of this game plan at the time.
Louise Dodson, Paul Kelly and Steve Lewis all take the same line.
The fact is that it’s Howard who has chosen to play high-risk politics here. No leader in Latham’s position could afford to back down twice in the same day, so his decision to dig in was a forced move, not an expression of character. But the idea of Howard as a reckless gambler doesn’t fit the established script, so it doesn’t get a run.