Most people misrepresented by the tabloid press have little recourse. Defamation actions are slow, risky and don’t in any case produce a proper retraction. The Press Council and similar bodies are self-defence clubs for the media. And letters to the editor are a waste of time, if they are printed at all.
But if you’re a major celebrity like George Clooney, your response is newsworthy. After the Mail Online published a false claim about his impending marriage, followed by a weaselly apology, Clooney called them out, making it clear that this website (and its associated print version ) have the same degree of credibility as the National Inquirer and similar rags.
Of course, anyone who was paying attention already knew that. The Daily Mail runs all kinds of nonsense, from baseless gossip about the famous, to anti-science on all kinds of topics, from antivaxerism to “Frankenfoods” nonsense about GM crops , to climate denialism.
My guess is that most readers are aware of this, much like followers of professional wrestling. They enjoy malicious/salacious gossip that panders to their prejudices. If some it is true, so much the better. If not, it’s still entertaining.
Only a fool would actually believe anything printed in this rag. But climate denialism makes fools out of its adherents, who have to believe a nonsense conspiracy theory to make any kind of sense of their position. So, it’s not so surprising that people who would correctly dismiss 90 per cent of what’s published in the Mail credulously reproduce what it prints on climate change.
The leading sucker in this respect is Andrew Bolt (unless he’s in on the joke, too in which case his readers are doubly suckered). But he’s followed by the usual suspects, notably including the Oz, Tim Blair and Miranda Devine.
fn1. Apparently the Mail tries to maintain a multiple branding model in which the print version is supposed to lie only occasionally while the online version lies all the time. I can’t see this working for long.
fn2. As previously discussed, there are plenty of serious issues around GM food. But the kind of nonsense implied by terms like “Frankenfoods” has been thoroughly debunked by now.