With the general resurgence in Internet-related commercial activity and speculation, it’s not surprising that a fair bit of attention has turned to the commercial and advertising possibilities of blogs. Blogging as a large-scale phenomenon came too late to cash in on the dotcom mania last time around, but plenty of people are keen on a bite at the cherry this time around. The multi-million dollar purchase of Weblogs Inc got lots of people thinking about how much their site might be worth.
But just like last time around, there are plenty of reasons for scepticism. Looking at the prices being charged by leading bloggers on Blogads, it doesn’t seem as if many people are making a lot of money. Nic Duquette did the sums and concluded[1] that a site with 10 000 page views a day ought to be able to gross around $US4500 a year. Putting in 10 hours a week for this kind of return amounts to a wage of $US9 an hour, and that’s before you allow for any costs.
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